NOVEMBER 26, 2009 ISSUE
Business Spotlight
Shannon’s Curtain, Bed & Bath—Your Neighborhood Linen Store
Business Focuses on Exemplary Customer Service, Products
Shannon Russing (left) and her daughter Sarah Russing (right) make it a priority to provide customers with exactly what they want in terms of quality linen products and decorative items. Established in 1985, Shannon’s Curtain, Bed & Bath fills a unique local niche as “your complete decorating source,” Shannon Russing said. Photo by Ken KetchieShannon’s Curtain, Bed & Bath has been around for almost a quarter of a century, supplying customers in the High Country with indoor decorative and practical merchandise that fits their specific needs.
“I opened it in 1985,” said owner Shannon Russing, “because there was no home furnishing store in Boone and we needed something.”
A full-line linen store, Shannon’s Curtain, Bed & Bath offers window treatments, bedding, sheets, table linens, bath accessories, shower curtains and an array of other accessories, Russing said.
“We’re your complete decorating source,” she said. “We try really hard to keep our prices affordable. We try to give people a real good value for their money.”
The store’s best-selling item is its handmade quilts, Russing said, explaining that quilts fit in with the “lodge look” that is so popular locally, and can also complement nearly any décor.
Russing attributes the store’s success to “hard work and that we know our customers,” she said.
“We’re out there talking to customers one-on-one, not [from] some office three states away,” Russing said. “We know what people are looking for.”
It is this attention to detail and customer-based business approach that has helped the store flourish for almost 25 years to date.
Russing, a Boone native, said, “I never had any reason to leave. I love to travel, but I love to be here.”
Her daughter, Sarah Russing, is the store’s merchandise manager.
“[Sarah] has a degree in interior design from ASU,” Russing said. “She has been working here for many, many years.”
All store employees have been on board for at least two years, and one staff member has worked at the store for more than 15 years, Russing added.
Russing’s business plan for the future is continuing “to do what we’ve always done—try to find customers what they need,” she said.
Piggybacking off the Boone Area Chamber of Commerce’s “Shop Local” promotion, Russing encourages everyone to support area businesses.
“We all need to think about that,” she said, adding that shopping locally “provides jobs for the community [and] the profit stays here in the community.”
Besides, your neighbors in the community are much more likely to be genuinely concerned that, as a customer, you receive quality items at fair prices. Don’t believe it? Just drop by Shannon’s and see for yourself.
Shannon’s Curtain, Bed and Bath is located at 1950 Blowing Rock Road in Boone. The business is open from 10:00 a.m. to 7:00 p.m. Monday to Saturday and from 1:00 to 6:00 p.m. on Sunday. For more information, call 828-264-8321.
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