Serving Boone, Blowing Rock, Banner Elk, and other towns of the North Carolina High Country
Founded 05-05-05
March 22, 2007 issue
Story by Kathleen McFadden
If you’re female and haven’t clicked to the Dove Campaign for Real Beauty website yet (www.campaignforrealbeauty.com), don’t waste another minute. Be sure to watch the eye-opening Evolution film and the pro•age commercial. The folks at Dove have decided that it’s good business to market to real women—old and young—and to expose the falseness of the beauty images that permeate modern American culture.
In early 2006, Kappa Delta Sorority joined the groundbreaking Dove Campaign on a national level to help raise self-esteem in girls and women, and chapters initiated awareness events in their college and university towns.
The sorority’s ASU chapter is holding its second annual Stand Up! Stand Out! event on Sunday, April 1, at the Appalachian Panhellenic Hall (formerly the Quality Inn) from 2:00 to 4:00 p.m. Young women from fifth grade through high school are invited to attend the free event.
Through a guest speaker and interactive breakout groups, Stand Up! Stand Out! will focus on some of the pressures of growing up as a young woman in society today—including peer pressure, alcohol and drug abuse, attitude, body image/eating disorders, depression/mental health and domestic violence—and how to deal with these pressures in a positive way. The Kappa Delta sisters’ goal is to enchance the self-esteem of young women in the High Country.
The wider campaign is a global effort intended to serve as a starting point for societal change and to act as a catalyst for widening the definition and discussion of beauty—a conversation that’s long overdue.
Date: Sunday, April 1
Time: 2:00 to 4:00 p.m.
Location: Appalachian Panhellenic Hall
Cost: Free